By far the most popular sporting event in the US every year is the Super Bowl. Regardless of whether your team is in the game you want to see all the commercials or you want to see who is performing the halftime show. The average viewership is 100 million Americans or more each year.
With all the individuals watching the game and the individuals attending the event you may wonder how much of an effect does the Super Bowl have on the economy? Here are two things to consider: the local effect (where the game is located) and how much revenue it makes for the television company.
For example, the 2022 Super Bowl played in Arizona in February 2023 generated an estimated $1.3 billion for the valley. This was accomplished by a multitude of factors:
• 102,598 out-of-state visitors came for Super Bowl LVII, spending over $221 million.
• 10,459 annual jobs were created as a result of hosting the Super Bowl, yielding a $494.1 million contribution to labor income in Arizona.
• Hotels across the Valley saw a 90% occupancy rate and took in over $91 million in room revenue during Super Bowl weekend.
• 59,747 visitors with game tickets stayed an average of 3.82 nights and spent $653.94 per person per day.
• 42,851 visitors without game tickets stayed an average of 3.96 nights and spent $423.98 per person per day.
When it comes to revenue generated for the television companies a single 30 second ad costs a company $7 million dollars to air during the big game. In general, there are about 80-100 ads during the Super Bowl. Based on that math, the television companies make roughly $560 – $700 million in ad revenue each Super Bowl.
Now we see why it becomes increasingly obvious so many cities bid on hosting the game and why the television stations do as well. Seems fitting that the game is called the Super Bowl since the money it generates is pretty astounding.